Be focused. Phrase up the question, mentally prepare yourself withMotioney
Review the answer and push the record button. Don't ramble stay on point with your topic. Avoid reading from a script you are establishing yourself as the expert, talk about what you already know. Organize a clear message that includes tips or steps that will inform and interest your viewer the last thing your customer wants to see is a sales pitch. Look directly at the camera and maintain eye contact.
Be the expert. When the customer is searching online for a professional, they care about your education and your background but, more often than not, they're looking for a specific answer to a specific question. This is the way to connect to a potential client. Don't bore the viewer with statistics and titles, this information is already on your website anyway. Inform and engage the customer by connecting your expertise to their situation.
Be specific, be helpful give real answers. For instance, "I just started a business. Am I a sole proprietor and what are the tax advantages of that" "I'm looking for a house. What is a short sale" "I was just in a car accident. Do I really need a lawyer" These are real questions by real people and you need to give real answers. You may discover that you can develop a whole series of answers to a set of related questions.
Be creative. The most creative answer is the most interesting answer. Show who you are unleash your personality. You can use props and a creative setting. Demonstrate a technique or a product. It's okay to be funny, energetic and entertaining, as well as, informational. The viewer will get interested in you and get a sense of who you are.
Be the expert. When the customer is searching online for a professional, they care about your education and your background but, more often than not, they're looking for a specific answer to a specific question. This is the way to connect to a potential client. Don't bore the viewer with statistics and titles, this information is already on your website anyway. Inform and engage the customer by connecting your expertise to their situation.
Be specific, be helpful give real answers. For instance, "I just started a business. Am I a sole proprietor and what are the tax advantages of that" "I'm looking for a house. What is a short sale" "I was just in a car accident. Do I really need a lawyer" These are real questions by real people and you need to give real answers. You may discover that you can develop a whole series of answers to a set of related questions.
Be creative. The most creative answer is the most interesting answer. Show who you are unleash your personality. You can use props and a creative setting. Demonstrate a technique or a product. It's okay to be funny, energetic and entertaining, as well as, informational. The viewer will get interested in you and get a sense of who you are.
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